The “Egyptian Swiss Group for Pasta, Milling, and Concentrates” aims to boost its exports to European markets and open new export markets through its participation in the “SIAL Paris 2026” exhibition, held from October 17 to 21, featuring wide participation from Egyptian and international companies operating in the food industry sector.
Eng. Ahmed El-Sebaie, General Manager of the Group, stated that participating in the exhibition is part of the company’s strategy to expand into foreign markets, strengthen its commercial relations with existing clients, and attract new partners, capitalizing on a customer base that extends to approximately 60 countries.
He explained that “SIAL Paris” is considered one of the most prominent global exhibitions specialized in the food industry. It provides an opportunity for direct communication with major importers, purchasing managers, and representatives of international retail chains and distribution networks, as well as for exploring commercial cooperation opportunities and increasing exports.
European Markets Top Expansion Targets
El-Sebaie pointed out that European Union markets are at the forefront of the Group’s priorities for the upcoming period. He emphasized that participation in international exhibitions allows the company to understand market requirements and the necessary specifications and standards for food products, alongside monitoring consumer trends and competitive developments.
