The “Egyptian Swiss Group for Pasta, Milling, and Concentrates” aims to boost its exports to European markets and open new export markets worldwide by building commercial partnerships with major global importers, distributors, and retail chains. This comes through its participation in the “SIAL Paris 2026” exhibition, held from October 17 to 21.
The group’s participation in the exhibition is part of its overseas expansion strategy, leveraging specialized international food industry events to enhance the reach of its products and increase its competitiveness in global markets.
Ahmed El-Sebaie: We target new markets and aim to strengthen cooperation with global importers
Eng. Ahmed El-Sebaie, General Manager of the group, stated that participating in “SIAL Paris 2026” falls within the company’s strategy to expand into foreign markets and strengthen commercial ties with existing clients, as well as attract new partners, capitalizing on a customer base that spans approximately 60 countries.
He explained that the exhibition is considered one of the most prominent global events specialized in the food industry. It provides an opportunity for direct communication with major importers, purchasing managers, and representatives of international retail chains and distribution companies, allowing for the exploration of commercial cooperation opportunities and efforts to increase exports.
European Markets Top the Priorities of Egyptian Swiss
El-Sebaie pointed out that European Union markets are at the forefront of the group’s priorities for the upcoming period. He emphasized the importance of participating in international exhibitions to understand the requirements of target markets and the necessary specifications and standards for food products, as well as to monitor consumer trends and competitive developments.
He added that the group seeks to utilize its participation in “SIAL Paris” to promote its products and enhance its competitiveness, with a focus on establishing long-term commercial partnerships that support expansion plans in European and international markets.
