The “Egyptian Swiss Group for Pasta, Milling, and Concentrates” aims to boost its exports to European markets and open new commercial channels with major global importers, distributors, and retail chains, as well as enter new markets in various regions of the world, through its participation in the “SIAL Paris 2026” exhibition, held from October 17 to 21.
Eng. Ahmed El-Sebaie, General Manager of the Group, stated that participating in the “SIAL 2026 Exhibition” falls within the company’s strategy to expand into foreign markets and strengthen its commercial relations with existing clients, alongside attracting new partners, capitalizing on a customer base that extends to approximately 60 countries.
El-Sebaie explained that the exhibition, which is considered one of the most prominent global events specialized in the food industry, provides an opportunity for direct communication with major importers, purchasing managers, and representatives of international retail and distribution chains, to explore commercial cooperation opportunities and increase exports.
European Markets at the Forefront of Targets
He pointed out that European Union markets are at the top of the Group’s priorities for the upcoming period, emphasizing that participation in international exhibitions allows the company to understand market requirements and the necessary specifications and standards for food products, alongside monitoring consumer trends and competitive developments.
