El-Sebai: “The Egyptian Swiss Group continues its expansion in the markets of France, Germany, Poland, and the Netherlands.”
The Egyptian Swiss Group for Pasta, Milling, and Concentrates is participating in Anuga 2025 in Cologne, Germany, led by Hany Lawendi, Chairman of the Board, and Eng. Ahmed El-Sebai, General Manager, from October 4 to 8. The participation comes as part of the company’s strategy to strengthen its presence in European and global markets and to promote Egyptian food industries at one of the world’s largest international exhibitions specialized in the food sector.
Strong Egyptian presence and government support
Hany Lawendi, Chairman of the Egyptian Swiss Group, stated that this year’s edition of Anuga is witnessing exceptional turnout from both exhibitors and visitors, especially from Latin America and Europe. He emphasized that the Egyptian pavilion enjoys high-level governmental representation from several entities, including the Egyptian General Authority for Exhibitions, the Egyptian Commercial Service, and the National Food Safety Authority, in addition to the key role played by the Food Export Council of Egypt.
Lawendi added that this official presence reflects the Egyptian government’s strong support for the food industries sector and its commitment to empowering local companies to expand into international markets. He noted that such participation opens new horizons for exports and enhances global confidence in Egyptian products.
Export expansion and strong growth in Europe
For his part, Eng. Ahmed El-Sebai, General Manager of the Group, affirmed that participation in Anuga represents a strategic opportunity to expand the company’s international business network. He noted that the Group continues to achieve annual growth in its exports to European markets.
El-Sebai explained that in recent years, the company has successfully entered new markets in France, Germany, Poland, and the Netherlands, reflecting the strength of the Egyptian Swiss brand and its ability to meet the high-quality standards required by European markets.
He also highlighted that the support of the Egyptian government and the presence of the National Food Safety Authority at the exhibition play an essential role in guiding Egyptian companies to comply with international standards and facilitating the entry of their products into target markets, in line with the state’s plan to increase exports and enhance competitiveness.
