The Egyptian Swiss Group for Pasta, Milling, and Concentrates is taking part in the Anuga 2025 exhibition in Cologne, Germany, led by Hany Lawendi, Chairman of the Board, and Eng. Ahmed El-Sebai, General Manager, from October 4 to 8. This participation comes as part of the company’s strategy to strengthen its presence in European and global markets and to promote Egyptian food industries at one of the world’s largest specialized international events in this sector.
Strong Egyptian presence and government support
Hany Lawendi, Chairman of the Egyptian Swiss Group, stated that this year’s edition of Anuga is witnessing exceptional participation and attendance from companies—particularly from Latin America and Europe. He emphasized that the Egyptian pavilion enjoys high-level governmental representation from several key entities, including the Egyptian General Authority for Exhibitions, the Egyptian Commercial Service, and the National Food Safety Authority, in addition to the Food Export Council of Egypt, which plays a leading role.
Lawendi added that this official presence reflects the Egyptian state’s strong support for the food industry sector and its commitment to empowering local companies to expand into foreign markets. He noted that such international participation opens new horizons for export growth and enhances global confidence in Egyptian products.
Export expansion and strong growth in Europe
For his part, Eng. Ahmed El-Sebai, General Manager of the Group, affirmed that participation in Anuga represents a strategic opportunity to expand the company’s international business network. He pointed out that the Group continues to achieve annual growth in its exports to European markets.
