The Egyptian Swiss Group for Pasta, Milling, and Concentrates is taking a new strategic step to strengthen its presence in regional markets by choosing Jordan as a main launch platform for its products into the Middle East, supported by growth indicators showing over 30% growth in Egyptian food industry exports to Jordan.
This step coincides with the group’s first participation in the International Food and Food Technology Exhibition (InftExpo 2025), held from August 12 to 14, 2025 in Jordan.
Ahmed Younes, representative of the group’s Export Department, emphasized during the exhibition that the Jordanian market is not just a new export destination but a key pillar in the group’s external expansion strategy, given its geographical position that connects it to multiple regional markets — from Palestine and Syria to Iraq and Saudi Arabia.
Younes also pointed out that Jordan ranked seventh last year among the largest importers of Egyptian food industries, with a value of $247 million, marking 32% growth. In the first half of this year, Jordan advanced to the sixth position, recording $135 million in imports with 20% growth, reflecting the dynamic demand and the market’s capacity to absorb more Egyptian products.
