Eng. Ahmed El-Sebaie, a member of the Food Export Council, affirmed that participating in international exhibitions is an effective means to enhance the presence of Egyptian companies in foreign markets by promoting their products and brands, and building direct communication channels with importers, retail chains, and global distribution companies. This is alongside monitoring demand developments and competitive trends, and opening new horizons for establishing commercial partnerships that support growth opportunities and export expansion.
He stated: “We aim to boost our exports to European markets and open new commercial channels with major global importers, distributors, and retail chains, as well as enter new markets in various regions of the world through participating in the ‘SIAL Paris 2026’ exhibition.”
He pointed out, during press statements on the sidelines of his participation in the “SIAL Paris 2026” exhibition, held from October 17 to 21, that participating in the exhibition falls within the strategy to expand into foreign markets and strengthen commercial relations with existing clients, alongside attracting new partners.
El-Sebaie explained that the exhibition, which is considered one of the most prominent global events specialized in the food industry, provides an opportunity for direct communication with major importers, purchasing managers, and representatives of international retail and distribution chains, to explore commercial cooperation opportunities and increase exports.
