Ahmed El-Sebaei, General Manager of the Egyptian-Swiss Group specializing in the production of flour and pasta, told Food Today that changes in shipping prices and raw materials led to instability in product prices, and this prompted the group to search for new markets to export its products, as well as search for new sources for importing wheat.
Also, long-term strategic partnerships with major international companies are progressing with these startups, revealing the next biggest innovation, aiming to develop multiple production capabilities. Currently, we have only achieved 50% of the projects that we aspire to achieve in the wonderful projects.
He also stressed that the European and American markets are important markets for the group, and it has begun to expand in them due to the increased demand from importers for the company’s products. The company has succeeded in overcoming the most difficult penalties facing exporters, especially in the American market, by obtaining the American Food and Drug Administration certificate. , allowing it to export to America.