Ahmed El-Sebaei, General Manager of the Egyptian-Swiss Group specializing in the production of flour and pasta, told Food Today that changes in shipping prices and raw materials led to instability in product prices, and this prompted the group to search for new markets to export its products, as well as search for new sources for importing wheat.
Ahmed Al-Sibai indicated that the group has resorted to searching for a famous local import product, as well as preferring long-term strategic partnerships with major international companies to deal with this emerging phenomenon. He revealed a larger upcoming production, with the aim of doubling the production capacity. Currently, nothing has been achieved. More than 50% of the goals we aspire to achieve are challenges in projects.
The size of the investment made by the company amounted to one million tons, with 80% of the company’s production for export.
The company’s products include many germs, witnessing 100,000 tons, and its diverse products cover 30 countries, including 20 African countries such as Sudan, Morocco and Kenya.
Al-Sibai pointed out that Europe and America are important areas, and it has begun to expand in them due to everything it demands from importers of the company’s products. The company has agreed to overcome all parties facing exporters, especially during the American market, by obtaining the Food and Drug Administration. American, allowing it to export to America.
He also began majoring in German, French and Dutch more than a year ago.
The company owns mills in 10th of Ramadan and Burj Al Arab with an area of 40,000 and 32,000 square meters, respectively, and another mill with an area of 60,000 and 30,000 square meters in Burj Al Arab.