• Hany Lawendi: Egyptian participation in Anuga 2025 is backed by strong government presence, reinforcing global confidence in Egyptian products.
• El-Sebai: The Egyptian Swiss Group continues its expansion in the markets of France, Germany, Poland, and the Netherlands.
The Egyptian Swiss Group for Pasta, Milling, and Concentrates is participating in the Anuga 2025 exhibition in Cologne, Germany, led by Hany Lawendi, Chairman of the Board, and Eng. Ahmed El-Sebai, General Manager, from October 4 to 8. The participation comes as part of the company’s strategy to strengthen its presence in European and global markets and to promote Egyptian food industries within one of the world’s largest specialized trade events in this sector.
Strong Egyptian presence and government support
Hany Lawendi, Chairman of The Egyptian Swiss Group, stated that this year’s edition of Anuga is witnessing exceptional turnout from both participating and visiting companies, especially from Latin America and Europe. He emphasized that the Egyptian pavilion enjoys high-level government representation from several entities, including the Egyptian General Authority for Exhibitions, the Egyptian Commercial Service, and the National Food Safety Authority, in addition to the key role played by the Food Export Council of Egypt.
Lawendi added that this official presence reflects the Egyptian state’s strong support for the food industries sector and its commitment to empowering local companies to expand into foreign markets. He noted that such international participation opens new horizons for exports and enhances confidence in Egyptian products on the global stage.
Export expansion and strong growth in Europe
For his part, Eng. Ahmed El-Sebai, General Manager of the Group, affirmed that participation in Anuga represents a strategic opportunity to expand the company’s international business network, noting that the Group is achieving annual growth in its exports to European markets.
