The Egyptian Swiss Group for Pasta, Milling, and Concentrates Participates in “Private Label – Dubai 2025” to Expand Its Arab and Global Presence
The Egyptian Swiss Group for Pasta, Milling, and Concentrates will take part in “Private Label – Dubai 2025”, held from September 15 to 17, as part of its strategy to expand into Gulf, African, Eastern European, and Latin American markets, while continuing to strengthen its presence in traditional markets where it enjoys a strong reputation.
New Partnerships through International Exhibitions
Eng. Ahmed El-Sebaey, General Manager of the Group, emphasized that the exhibition serves as a key platform for establishing partnerships with major importers and international retail chains, creating new opportunities to increase Egyptian exports.
He noted that international trade fairs have become a primary tool for export growth, as they are no longer limited to product displays but have evolved into venues for signing long-term supply contracts and building strategic relationships with global clients.
Growth of Egyptian Food Exports to Arab Markets
El-Sebaey highlighted that Arab markets remain the main destination for Egyptian food exports, due to geographical proximity, similar consumption habits, and trade agreements with Gulf and North African countries.
He added that Saudi Arabia, the UAE, and Kuwait represent promising markets for pasta and concentrates, especially with the increasing demand for high-quality food products.
