In a significant step toward expanding into international markets, the “Egyptian Swiss” Group for pasta, flour, and concentrates is participating in the seventh edition of the China International Import Expo (CIIE), held from November 5 to 10 in Shanghai.
With this participation, the group aims to enter the Chinese market, renowned as the “world’s factory,” offering its flour and pasta products to meet the rising demand in this massive market.
Eng. Ahmed El-Sebai, General Manager of “Egyptian Swiss,” explained that the group continuously strives to explore new markets to fulfill its goal of sustainable growth and increased exports. El-Sebai stated that this participation aims to open new horizons for the company’s products in China. A specialized team with extensive knowledge of the Chinese market has been assembled to meet customer needs accurately.
El-Sebai emphasized that the group looks to achieve a dual objective at the expo: enhancing its exports to the Chinese market and finding new suppliers for essential raw materials for its production processes.
He added that the group’s desire to expand into China aligns with Egypt’s recent entry into the BRICS bloc, which includes China. Representing Egyptian food production companies, the group participated in BRICS agriculture ministers’ meetings this year.
The group primarily focuses on exporting its products internationally, dedicating 75% of its output for exports, while the remaining 25% is allocated domestically.
