The Egyptian Swiss Group for Pasta, Milling, and Concentrates Participates in “Private Label – Dubai 2025” to Expand Its Global Reach
The Egyptian Swiss Group for Pasta, Milling, and Concentrates will take part in “Private Label – Dubai 2025” from September 15 to 17, as part of its strategic plan to expand into Gulf, African, Eastern European, and Latin American markets, while continuing to strengthen its position in traditional markets where it already enjoys a strong reputation.
Eng. Ahmed El-Sebaey, General Manager of the Egyptian Swiss Group, emphasized that the exhibition serves as a key platform to establish new partnerships with major importers and international retail chains, opening wide opportunities to increase Egyptian exports.
The Importance of International Trade Fairs
El-Sebaey highlighted that specialized international exhibitions have become a central element in export growth, as they are no longer limited to product displays but have evolved into venues for signing long-term supply contracts and building strategic relationships with global clients.
He added that participating in such events enhances Egyptian companies’ ability to monitor global market trends, keep up with innovations, and meet consumer demands, contributing to product development and boosting global competitiveness.
