The Egyptian Swiss Group for Pasta, Milling, and Concentrates is taking a new strategic step to strengthen its presence in regional markets by choosing Jordan as a main launch platform for its products into the Middle East. This move is backed by growth indicators showing over 30% increase in Egyptian food industry exports to Jordan.
The step coincides with the group’s first participation in the International Food and Food Technology Exhibition (InftExpo 2025), held from August 12 to 14, 2025 in Jordan.
During his participation in the exhibition, Ahmed Younes, representative of the Egyptian Swiss Group’s Export Department, stressed that the Jordanian market is not just a new export destination, but a key pillar in the group’s external expansion strategy, thanks to its geographical position linking it to multiple markets in the region — from Palestine and Syria to Iraq and Saudi Arabia.
