Engineer Ahmed El-Sebai, General Manager of the Egyptian Swiss Group for Pasta, Milling, and Concentrates, stated that the company is participating in the Egyptian trade mission to South Africa as part of its ongoing commitment to expanding into high-potential markets—foremost among them, African countries.
This participation comes within the framework of the official trade mission organized by the Food Export Council to South Africa from May 4 to 9, 2025. The mission includes 29 Egyptian companies and 52 delegates, alongside strong participation from major South African importers, distributors, and food industry traders.
El-Sebai emphasized that the South African market plays a strategic role in the group’s plans to boost food exports, particularly given the rising demand for high-quality, competitively priced products.
He revealed that Egyptian Swiss began exporting its products to South Africa last year and is now seeking to expand those operations in the coming period, noting that South Africa also serves as a gateway to neighboring countries across the region.
