The Egyptian Swiss Group for Pasta, Milling, and Concentrates launched a blood donation campaign at its operational facilities to encourage its employees to participate in supporting children battling cancer. This comes as part of its Corporate Social Responsibility (CSR) strategy and in cooperation with Children’s Cancer Hospital 57357.
The campaign aims to contribute to providing the hospital’s needs for blood and its derivatives, thereby supporting the therapeutic services and healthcare provided to the sick children, and enhancing their chances of receiving the necessary treatment in a timely manner.
Supporting the Healthcare Sector Within the CSR Strategy
The initiative falls within the Group’s vision of achieving a sustainable societal impact by supporting vital sectors, foremost among them the healthcare sector, through the implementation of practical initiatives that contribute to improving the quality of life and promoting social solidarity.
The campaign was executed in coordination with the Association of Friends of the National Cancer-free Initiative (AFNCI) under the slogan “A Drop of Blood = A Life.” It aims to spread the culture of blood donation and transform it into a sustainable corporate practice, reflecting the employees’ awareness of the importance of their role in serving the community and contributing to saving patients’ lives.
Ahmed El-Sebaei: We Seek to Transform CSR into a Tangible and Sustainable Impact
For his part, Eng. Ahmed El-Sebaei, General Manager of the Egyptian Swiss Group for Pasta, Milling, and Concentrates, emphasized that the campaign reflects the management’s belief in the importance of active community participation. He highlighted the Group’s dedication to translating CSR initiatives into real and sustainable results that contribute to supporting children with cancer.
He explained that instilling a culture of volunteering and humanitarian giving among employees is an extension of the values of belonging and altruism adopted by the Group. He pointed out that the impact of blood donation is not limited to supporting patients alone, but also extends to the health and humanitarian benefits it achieves for the donors themselves.
He added that the cooperation between the Egyptian Swiss Group and Children’s Cancer Hospital 57357 is a successful model of integration between economic institutions and the healthcare sector. This integration supports the sustainability of health initiatives and broadens the scope of their positive impact within the community.
