The Egyptian Swiss Group for Pasta, Milling, and Concentrates Participates in “Private Label – Dubai 2025” to Expand Its Arab and Global Presence
The Egyptian Swiss Group for Pasta, Milling, and Concentrates will take part in “Private Label – Dubai 2025”, held from September 15 to 17, as part of its strategic plan to expand into the Gulf, African, Eastern European, and Latin American markets, while continuing to strengthen its position in traditional markets where it enjoys a strong reputation.
Eng. Ahmed El-Sebaey, General Manager of the Group, emphasized that the exhibition serves as a key platform for forging new partnerships with major importers and international retail chains, opening wide opportunities to increase Egyptian exports.
The Importance of International Trade Fairs
El-Sebaey noted that specialized international exhibitions have become a crucial tool for export growth, as they are no longer limited to product displays but have evolved into venues for signing long-term supply contracts and building strategic relationships with global clients.
He added that participation in such events enhances Egyptian companies’ ability to track global market trends, keep up with innovations, and meet consumer demands, contributing to product development and boosting global competitiveness.
Growth of Egyptian Food Exports to Arab Markets
The General Manager highlighted that Arab markets remain the primary destination for Egyptian food exports, which have experienced notable growth in recent years, driven by geographical proximity, similar consumption habits, and trade agreements with Gulf and North African countries.
He added that Saudi Arabia, the UAE, and Kuwait in particular represent promising markets for pasta and concentrates, thanks to the rising demand for high-quality food products.
