From a Small Flour Trader to a Global Player: Egyptian Swiss Embarks on a New Chapter at Private Label Dubai 2025
Since beginning its journey in 1995 as a small flour trader, the Egyptian Swiss Group for Pasta, Milling, and Concentrates has steadily carved its path, growing today into one of the leading industrial entities in the food sector in Egypt and the region. Now, from the heart of Dubai, the company is set to open a new chapter in its success story through its participation in the “Private Label – Dubai 2025” exhibition, taking place from September 15 to 17.
Eng. Ahmed El-Sebaey, General Manager of the Group, said:
“The exhibition is not just an event to showcase our products; it is a bridge connecting us to the world and an opportunity to build long-term strategic partnerships with major importers and international retail chains.”
From Local Roots to Global Reach
The company’s journey toward global expansion was not easy, but it was driven by determination. From the first mill in Assiut in 2003 to the pasta and concentrates factories that now export to over 50 countries, Egyptian Swiss has maintained its motto: local products with global standards.
The Group relies on 100% local ingredients in its sauces and over 81% in pasta, reflecting its commitment to supporting national industry while contributing valuable foreign currency resources to the Egyptian economy.
Arab Markets… The Launching Gateway
Thanks to geographical proximity and similar consumer tastes, Arab markets, particularly Saudi Arabia, the UAE, and Kuwait, have become the primary destination for the company’s exports, driven by growing demand for high-quality food products.
